Team Pink51

  • Ann Lawrence

    Ann Lawrence

    Chief Visionary Officer

    Ann has actively advocated for women’s issues throughout her career, particularly to expand women’s opportunities in Corporate America. A graduate of Yale University and Columbia Law School, she is now a partner at the global law firm DLA Piper, where she maintains a full, corporate-law practice while also being actively involved with the Women’s Initiative Program at the firm. The mother of two young children, Ann envisioned Pink51 while searching for retailers that combined quality products with a commitment to promoting women. The idea was to identify and champion corporations either owned by women or where women are substantively involved in the management of the company. By channeling a percentage of its proceeds to charities committed to the economic empowerment of women, Pink51 combines Ann’s passions for women’s advancement in the workplace and philanthropy.

    Ann is an avid traveler (with a particular fondness for Paris and Rome) and amateur chef. She lives in Pasadena, CA with her husband and kids, and enjoys volunteering in her community and is active in her childrens' schools

  • Marta Ferro

    Marta Ferro

    Chief Executive Officer

    Marta is known to her team as the Master Connector. A proven professional entrepreneur, Marta currently is also the President of Starfish Impact, providing philanthropic advisory services to foundations, businesses and individuals who strive to make a greater impact in their community through strategic philanthropy. After working for Goldman Sachs & Co., she launched several companies including GOLS Soccer, Skin Haven and Market China. She holds an MBA from UCLA Anderson School of Management and double majored at Vassar College. Marta was the Co-Captain of the Women’s Varsity Soccer Team and was the starting striker forward all four years. She holds Vassar College women’s soccer records for goals scored, assists and total points. Marta played soccer throughout her 30's on two competitive teams and now spends her free time playing sports with her son and husband.

    As a philanthropist, Marta has been extremely active in her community since founding a nonprofit in high school, and specifically in the greater Los Angeles community with multiple nonprofit organizations including her current role as an LASVP Partner and Board Member. She also served on the Los Angeles Board of National Association of Women Business Owners (NAWBO) and was an active leader of Step Up Women's Network including her role as the Los Angeles President and Board Chair.

  • Candace Correa

    Candace Correa

    Chief Marketing Officer

    Candace is a seasoned marketing professional who has 17 years experience in international strategic planning, multi-cultural marketing, business development, brand management and licensing from working for corporations such as The Walt Disney Company, Sears, Eastman Kodak Company and Mattel. She has managed consumer products and services from inception to mature stages and also launched her own product business, which has given her the opportunity to manage an entrepreneurial start-up. She has worked as an economist for The World Bank where she focused on global poverty reduction measures and the role women play in economic development. She has an MBA from The Anderson School of Management at UCLA and an MA from UCLA in Latin American Studies. She has taught marketing at the college level and has mentored undergrads and graduate business students in achieving their career goals. She has also volunteered with immigrants seeking political asylum, low-security prison inmates, and the LA skid-row community. She is fluent in Spanish.

    A horseback rider since the age of 4 years old, Candace enjoys riding her thoroughbred gelding and cooking gourmet meals in her down time.

  • Felicia Bochicchio

    Felicia Bochicchio

    Chief Revenue Officer

    Felicia has more than twenty-five years of sales and marketing expertise specializing in developing small to medium-sized businesses (SMB) into aggressive-growth companies. She currently owns G-46 Ventures, a performance accelerator engagement company in Vancouver that focuses on people and business growth. While in executive positions with Active Network and Town Sports International, Felicia contributed to both companies moving from SMB’s to publically traded companies. She was Vice President of Sales during the dot-com era at Active Network and through its rise to a $400 million company trading on the NASDAQ. Felicia is also actively committed to supporting women in business. She designed a mentoring and wisdom-sharing program for Canadian Women in Technology, and also served on the recruiting committee for the YWCA Women of Distinction Awards. Leading the pack is in her blood both professionally and personally. She spent years as a competitive trail runner and mountain biker racer, and has completed the ESPN X-Games, Eco-Challenge Morocco – both multi-day expedition adventure races – and has drawer full of swag including a first place in the women’s category in a 50K endurance run.

    Felicia moved to British Columbia in 2006 in pursuit of the mountains, eclectic culture and a vibrant yoga community, and has since become an energetic contributor to the technology scene in Vancouver where she loves to inspire, advise and mentor individuals and local tech start-up organizations.

  • Tina Gentile Milstead

    Tina Gentile Milstead

    Chief Financial Officer

    Tina has been a consultant working with public and private sector organizations in the areas of business development, financial management, strategy and capital planning for almost 20 years. Her true passion is helping women and minority-owned businesses reach their full potential. Her consulting practice, Insieme Consulting, has served a wide variety of clients ranging from a multi-national start-up in China and a Texas BBQ sauce manufacturer to leadership development institutes and a special situations leader.

    Tina also served as Vice President of Business Development with the State National Companies, worked with Goldman Sachs & Co. assisting in the development of a debt finance group and consulted with the Financial Advisory Services practice of PricewaterhouseCoopers, working in the areas of bankruptcy, turnaround services and shareholder value. Tina has an MBA from The Anderson School at UCLA and a BA from Claremont McKenna College.

    Tina currently resides in Dallas and is an avid foodie and die-hard Lakers fan.

  • Lisa Ohman

    Lisa Ohman

    Chief Technical Officer

    Lisa has been a technical leader and resource for numerous small businesses, start-ups and non-profits in their deployment of websites, platforms and internal systems. Lisa is a founder of InvestNextDoor, an online marketplace for small businesses to access local investments.

    Lisa Ohman has a proven track record in the technology industry with experience leading mergers & acquisitions, professional services and technical consulting teams, website deployment, software implementation and deployment of a variety of technologies. Lisa’s versatile skill-set allows her to have a diverse perspective on building and delivering innovative, efficient and effective solutions.

    In her “spare” time she is an adventurer enjoying everything from ice trekking in Antarctica to riding with the herds in the Okavango Delta of Botswana.

  • Meredith Edelman

    Meredith Edelman

    Compliance & Customer Service Director

    As the child of a librarian and a Peace Corps volunteer turned juvenile public defender, Meredith grew up believing in the importance of public service. She studied religion at a small Quaker college, where her passion for service deepened and took on new meaning, dedicating thousands of hours to volunteering in Indiana, Arizona, and while studying abroad in Valencia, Spain. After college, Meredith joined Teach For America, teaching bi-lingual Pre-Kindergarten, and learning that her best intentions were only the first step to actually effecting change. Meredith became a lawyer. Since law school, Meredith has been privileged to work with incredibly smart, driven, and passionate people, working for a federal judge and also at DLA Piper.

    Meredith is a graduate student in Canberra, Australia, and likes powerlifting and reading books about adventure.