La Senorita Jolie by Diane Prince

Open Every Day

La Señorita Jolie (LSJ), in other words, “A Beautiful Girl” is a combination of French and Spanish.

Jennifer Dixon, Founder/CEO, lived abroad and in New York City for 13 years working in fashion before returning to her southern roots in 2013 to pursue a dream of empowering women to build successful businesses as Independent Stylists. LSJ has already created major opportunities for women wanting to pursue a career on their own terms!


Background: Growing up around her family’s textile plant in North Carolina, casual wear, design and production are second nature to Jennifer. After studying at UNC-Chapel Hill, Jennifer lived in Spain where her style and creativity were heavily influenced by her experiences abroad. In 2000, Jennifer moved to New York and worked in fashion and advertising sales before putting business school applications on hold for the chance to pursue her dream of being an entrepreneur. Jennifer co-founded “Hunter Dixon,” a contemporary women’s clothing line in 2006 when she was twenty-nine. The line has been carried in over 200 boutiques nationwide, SAKS, Neiman Marcus Cusp and Anthropologie.

In 2013, Jennifer left Hunter Dixon, with much experience under her belt, to pursue a new dream and business model with La Señorita Jolie.

Philosophy: A lover of glamour, albeit a self-professed “t-shirt and jeans” girl, Jennifer found that women tend to spend more time in casual clothing these days. Jennifer saw an opportunity for a casual twist in the social selling marketplace and from there LSJ was born! LSJ offers a curated collection of casual, affordable and chic garments in a fun, relaxed environment. Consisting of cozy fabrics, the LSJ curated pieces are all easy to wear, easy to care for, easy to pack, easy to layer and easiest to fall in love with! As travel is such a large part of Jennifer’s background and inspiration, the La Señorita Jolie casual wear and jewelry are all pieces that you can easily pack in a suitcase and take anywhere in the world. They are offered in endless colors and perfect for layering for any occasion. The simplicity of these pieces is symbolic of all of the women who are enjoying the flexibility to work from anywhere with “La Señorita Jolie”.

In October 2014, Jennifer designed an exclusive stainless steel jewelry collection known as the “LSJ Delicates” collection. These pieces reflect the same casual, understated look of the LSJ Clothing, while also delivering messages of inspiration. Stylists now have the opportunity to sell clothing and jewelry in their businesses.

In July 2015, after two years in business, LSJ warmly welcomes Diane Prince as an advisor. Diane is the Former CEO & Founder of Winnie & Kat (Malibu, CA). Diane has an entrepreneurial background in direct sales party plan, staffing and business management. Diane co-founded her first company when she was twenty-seven years old and has since participated in the management of multiple companies; taking them from start-up ventures to multi-million dollar national businesses. “Diane’s experience opens up much growth opportunity for LSJ and with her involvement LSJ’s most exciting chapter officially begins! Diane brings so much energy and enthusiasm to LSJ; I am beyond excited that she has chosen to join us and I cannot wait to see what the future holds working together!” Jennifer Dixon.

“Winnie & Kat came from a dream to create a business where women, like myself, could produce an income stream for themselves while making friends and having fun. In three years, we have grown an empowered team of women across the United States, who enjoy selling cute clothing made of comfortable fabrics. Now it’s time for the next evolution of our sisterhood. As the Winnie & Kat chapter of our story closes, I have decided to join a young company from North Carolina led by a founder with similar values to mine. La Señorita Jolie (LSJ) offers curated pieces that are easy to wear, easy to care for, easy to pack, easy to layer and easiest to fall in love with. Identifying with LSJ’s mission, to create part-time and fulltime jobs for fashion forward women, I knew this was a company that I could get behind. At LSJ I will be working with CEO & Founder, Jennifer Dixon on product development, marketing and social media. Mostly, however, I am excited for the opportunity to build and lead my new team of empowered Independent Stylists!
When you know your WHY, you will do anything to get it. My WHY is to create my own personal freedom while empowering other women to do the same. I am humbled and grateful by the women who do not let me give up. Together, and with the team at La Señorita Jolie, we are keeping this dream alive…the dream is real!” Diane Prince.

If these are the kind of clothing and jewelry you live in and love, we hope you will join us in the revolution!